1-Click Social Media Optimization
the right growth that scales heights and boundaries.
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What We Do
The Social Audience Insights & Optimization API
How It Works
Understand Your Audience
Optimize Your Message
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Jeb Stone, Phd
10 Free Tools to Help You Understand Your Social Media Audience
Try to make sure that you are crafting your social media posts according to the audience wishes is the best way to make sure that you catch their attention. There is still a lot more learn when it comes to social media audience which are on the major platforms. If you are still wondering about your audience behaviour, you can make use of the many tools that help you understand these audiences better.
Buffer Analyze is a social media analytics tool which can help give you a basic description of the demographics about your audience. This allows you to know your target audience, and with a few tweaks in your posts, you can effectively change your posting strategy for the better.
Facebook has a hidden feature which is called the audience insights, which is a very powerful tool allowing you to understand your Facebook page better. Click on the drop-down menu in the upper-right corner of the Facebook page< Select manage ads< Select Facebook ads menu< Select audience insights which can easily give you the right tool to access the right information about your audience.
Instagram is one of the most popular apps and is one of the best ways to make sure that you are aware of your followers’ behaviour. Instagram offers free native analytics which you can use to learn about your followers. Click on the profile photo< Tap on the analytics buttons< Click the Followers section< Click on see more. You will get information from gender distribution, age range distribution, top locations and times and days your followers are most active. This can give you an idea about the effective marketing strategy which can keep you the right insights allowing you to use it for your advantage.
This is another free Instagram tool which can help you with your profile is Social Rank. If you have connected your Instagram account to Social Rank, it can easily give you a summary of your followers. The information that it provides comes under ‘popular bio words’ and ‘other hashtags’. Also, the section allows you to keep a track on the postings of your followers which allows you to understand their postings better.
Graph search is one way to make sure to help understand the things that you audience like. With you understanding the right way you can be sure that you suggest the right pages which can allow you to prioritise your audience and friends. This can be essential, especially when you like some pages which is already liked by your friends and your Facebook followers as well.
3 Key Elements to Help Connect with your Audience on Social Media
With social media increasing in popularity, the companies are trying to make use of them to help connect with the right audience. This is one way that these people will get to their audience and try to engage with them on a deeper level. There are some key elements which can help you connect with the audience successfully on social media.
Get to know your audience
Failing to understand your audience is one of the biggest mistakes one can do as it can lead to the overall downfall for any marketing strategy. Connecting with your audience with the right understanding of a potential buyer is one of the best ways to keep your company in the competition. According to a study, it is estimated that 44% of the business has developed a buyer persona. This can be achieved in a few simple steps which start by surveying your current clients and getting relevant information, taking social media marketing while ensuring that the audience can connect.
Tailor your social content
This is one reason to find out who your customers are as this can help develop buyer person which most consumers prefer. Try to gain a complete idea about the audience, which can help people gain useful information which makes sit easier for people to connect to you. This allows you to tailor your content which is specifically designed for your customers which can easily increase the engagement. It is important that you understand what your customers are looking for, which can help you focus on the direction of your social media marketing efforts. One of the best ways to get content ideas is to talk to your customers which can help you gain some deep understanding of your audience. Now, that you have all the relevant information you can easily find the right format from videos, blogs, infographics which can allow one to customise for small screens as well.
Respond to your social engagement
According to a survey, only about 20% of the social media comments get answered, which can be a potential let down for the audience. Try to truly connect, which can give you a lot of engagement. One of the easiest ways you can do this is to make sure that you thank them. Try to make sure that you do not make it into the spam mail but thank them only where there is a possibility of the interaction and productivity. You can also provide them with resources which can help your audience member interact with each other. This can be the right answer to the most asked question. This produces a lot of content which is valuable to you and can also help boost your sales.